Our journey began as a design agency, trying everything we could—from cold outbound DMs on social media to running email campaigns. We had a few wins that got us off the ground, but we faced even more losses and struggled to keep our business afloat. The truth is, we didn't understand the fundamentals of lead acquisition. We were treating everything as separate pieces: just marketing, just sales, just outreach, just product development.
Everything clicked when we started delivering real results for our clients. These businesses were successful in terms of revenue and clientele but heavily reliant on referrals to bring in valuable leads. What started as a simple landing page project quickly evolved into full-scale email and ad campaigns. We practically worked for free for over a year, testing and refining our approach.
We tried this with three other clients, getting paid just $3,000 for a year's worth of work. But through perseverance, we developed a comprehensive system to start, track, analyze, and optimize client acquisition campaigns from scratch for B2B service businesses. We dove deep into the operations to streamline the entire process, enabling us to build unique client acquisition systems and frameworks for our clients in less than a month—something that usually takes other marketing agencies months to get off the ground.
If you've ever had a bad experience with an agency, know that it's not your fault. The "guru and agency" space today is flawed. They're often more interested in bringing in more business for themselves, leveraging a single successful client testimonial from years ago. The top-tier teams might not even be assigned to your account. Instead, junior account managers run your campaigns, and the agency rarely goes above and beyond or truly looks into what's best for your business.
That's why you need an infrastructure—a system and framework in place so you can test and optimize marketing campaigns yourself without spending exorbitant amounts on a marketing agency that doesn't prioritize your success beyond their paycheck. With this infrastructure, you can collaborate with agencies that fit into your ecosystem and hold them accountable. No more "feel-good" numbers or stats without real results.
Escape the agency dream sold with unrealistic headlines. Focus on setting realistic goals for the next quarter, the next half-year, and beyond. If you currently have zero cold contacts and leads coming in, don't aim for 100 meetings booked next month. Start by figuring out how to get one hyper-qualified lead to book a meeting with you, and build from there.
We're committed to helping you achieve sustainable growth, just as we've done for ourselves and our clients. Let's take this journey together, one step at a time.
Looking forward to your success,
Takuto Osawa & Saad Arafat