Landing 5 Figure Deals Within Few Months Of Launching Their New Business And Securing a Long Term Client In The Hotel Industry.
By refining their offer and implementing an AI-powered cold outreach system, we helped Bewaymedia streamline their lead generation and stay on top of their metrics. This resulted in closing 5 Figure annual contracts with high-end resorts, allowing the team to focus on delivering exceptional work while maintaining consistent growth.
Company Size
Small (2-10 Employees)
Industry
Marketing Agency
Key Result
5 Figure Deal Closed In 1 Month
Overview
The client's story and background.
Bewaymedia specializes in premium drone videography and content creation for luxury resorts and destinations. Their work showcases breathtaking visuals that elevate their clients’ marketing efforts and enhance their brand image.
As a small team with a high demand for on-site work, Bewaymedia was struggling to manage their sales process while maintaining the quality of their services. They also faced a long sales cycle, requiring them to track leads and metrics meticulously to prevent deals from slipping through the cracks.
To break into new high-value markets while staying on top of their process, they needed a reliable and scalable solution to generate leads and streamline their sales funnel.
The Challenges
What the client was facing before working together.
1. Time Constraints:
With a small team constantly traveling to client locations, Bewaymedia had limited bandwidth to dedicate to sales. This created gaps in their lead generation and follow-up process.
2. Long Sales Cycle:
High-value contracts, like those with luxury resorts, required multiple touchpoints over an extended period. Without a structured system, it was easy for leads to go cold or drop off mid-process.
3. Managing Sales While Scaling:
Their growth ambitions required a predictable sales pipeline that didn’t overburden their team or compromise their ability to deliver exceptional work.
4. High-Value Target Market:
Luxury resorts demanded a personalized, professional approach. Any outreach needed to match the premium positioning of Bewaymedia’s services while remaining efficient.
Our Approach
How Unima helped them overcome their challenges.
To address these challenges, we developed a customized lead generation and sales process for Bewaymedia:
1. Offer Refinement:
Clear Value Communication: Redesigned their value proposition to focus on the ROI of premium drone videography, emphasizing how it drives bookings and elevates a resort’s brand.
Positioning for Long Sales Cycles: Framed their offer to match the extended decision-making process of high-end resorts, ensuring every touchpoint added value and addressed potential concerns.
2. AI-Driven Cold Outreach System:
Personalized Outreach at Scale: Designed an AI-powered system to send hyper-targeted, personalized cold emails that resonated with high-value prospects.
Multi-Touch Follow-Ups: Created automated follow-up sequences that aligned with the long sales cycle, ensuring leads remained engaged over weeks or months.
Real-Time Metrics Tracking: Set up tracking tools to monitor email performance, response rates, and deal progression, allowing Bewaymedia to stay on top of their pipeline.
3. Streamlined Sales Process:
CRM Integration: Automated lead management by integrating the system into their CRM. This helped track touchpoints, responses, and next steps efficiently.
Pipeline Management: Organized leads into stages, enabling the team to identify where each prospect was in the funnel and prioritize accordingly.
4. High-Value Targeting:
Precision Audience Selection: Focused on high-end resorts most likely to benefit from their services, ensuring every lead aligned with their ideal customer profile.
Account-Based Approach: Developed a curated list of decision-makers, allowing for tailored messaging that highlighted specific pain points and solutions.
Results
The current outcome brought to them using Unima's system.
Within 12 months, Bewaymedia achieved:
1. Secured 5 Figure Annual Contracts:
Closed multiple deals with luxury resorts, creating a steady and reliable revenue stream while building credibility in their target market.
2. Improved Sales Tracking and Organization:
By implementing real-time metrics and pipeline management, they stayed on top of their long sales cycles and ensured leads didn’t fall through the cracks.
3. Time Efficiency for a Small Team:
Freed up time for the team to focus on their core work, as the outbound system handled lead generation and follow-ups.
4. Scalable Sales Process:
Created a predictable, repeatable process that ensured consistent growth without adding unnecessary strain on their team.
5. Enhanced Lead Engagement:
High-quality outreach and structured follow-ups improved response rates, leading to better conversion rates from initial contact to closed deals.
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