How Connect the Doc Overcame Spam Clicks to Secure a $52K Deal in A Matter of Few Months
Connect the Doc, a dental marketing service, faced challenges with spam clicks on Google PPC campaigns, wasting their ad budget and skewing tracking. By implementing Facebook's Conversion API and optimizing their Meta ad funnel with tailored creatives and landing pages, they secured a $52K deal in under two months and continue to generate a steady stream of high-quality leads.
Company Size
Small (11-20)
Industry
Software & Services
Key Result
Secured a $52K deal in two months and a steady flow of quality leads
Overview
The client's story and background.
Connect the Doc specializes in marketing services and software solutions tailored to dental practices. Their mission is to help dentists grow their businesses through effective marketing strategies.
Despite their expertise, Connect the Doc faced significant challenges with lead generation. Their reliance on Google PPC campaigns led to a high volume of spam clicks, resulting in wasted ad spend and inaccurate tracking. Additionally, cold email campaigns weren’t viable due to dentists primarily using personal emails, making Meta ads the ideal channel for driving ROI.
The Challenges
What the client was facing before working together.
1. Wasted Budget on Google PPC:
Spam clicks on Google PPC campaigns not only wasted significant ad spend but also disrupted their ability to accurately track and optimize campaigns.
2. Difficult Access to Dental Leads:
Reaching dentists directly via cold email wasn’t scalable, as most dentists used personal email addresses instead of business ones, reducing deliverability and effectiveness.
3. Funnel Optimization Gaps:
Existing landing pages and ad creatives weren’t optimized for conversions, leading to lower-than-expected lead quality and ROI.
Our Approach
How Unima helped them overcome their challenges.
We developed a comprehensive strategy to address Connect the Doc’s challenges and help them secure high-quality dental leads.
1. Conversion API Setup for Accurate Tracking:
Enhanced Data Reliability: Implemented Facebook’s Conversion API to ensure more accurate tracking and reduce data loss caused by browser restrictions and ad blockers.
Spam Mitigation: Cleaned up tracking systems to eliminate the impact of invalid clicks, ensuring better allocation of budget.
2. Funnel Optimization:
Landing Page Variations: Created multiple landing pages with tailored CTAs, offers, and messaging to appeal to different dental segments.
A/B Testing: Tested various page designs, ad creatives, and offers to identify high-performing combinations.
Ad Creatives: Produced engaging ad videos and visuals to capture attention and increase click-through rates.
3. Strategic Focus on Meta Ads:
Channel Selection: Shifted ad spend from Google PPC to Meta ads for better targeting and ROI.
Precise Targeting: Leveraged Meta’s advanced targeting options to reach dentists more effectively, avoiding the pitfalls of email outreach.
Results
The current outcome brought to them using Unima's system.
Our collaborative approach delivered exceptional results:
1. $52K Deal Closed in Under Two Months:
Connect the Doc secured a high-value client early in the campaign, validating the effectiveness of the Meta ads strategy.
2. Consistent Flow of Leads:
The optimized funnel and tracking system generated a steady stream of qualified dental leads, reducing acquisition costs and improving ROI.
3. Improved Budget Allocation:
By eliminating spam clicks and focusing on Meta ads, Connect the Doc maximized their ad spend and improved the efficiency of their marketing campaigns.
4. Reliable Campaign Tracking:
The implementation of the Conversion API provided accurate data for optimizing campaigns, allowing for continuous improvement in performance.
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