How Detour Secured Long-Term U.S. Client for Web Design Services - A Traditionaly Hard To Sell Service Over Cold Email
We developed and implemented a comprehensive cold outbound system that prioritized high-quality, relevant lists and rigorous testing to ensure maximum impact. This approach allowed Detour to scale their outreach across multiple regions seamlessly while saving time on campaign management. The result? Securing long-term US clients for a service traditionally considered hard to sell.
Company Size
Medium (11-50 Employees)
Industry
Marketing Agency
Key Result
Secured long-term U.S. clients for web and visual design services, a saturated offering.
Overview
The client's story and background.
Detour is a marketing agency specializing in B2B service providers and government contractors, delivering tailored solutions that drive measurable results. While they had a strong presence in the MENA region, their next goal was to break into the competitive U.S. market.
However, selling web and visual design services—highly saturated offerings—posed a significant challenge. With a team already focusing on MENA, Detour needed a system that allowed them to expand without overloading their resources or creating conflicts between regions.
The Challenges
What the client was facing before working together.
1. Saturated Service Offering:
Breaking into the U.S. market with web and visual design services required standing out in a crowded space filled with competitors.
2. Team Capacity:
With a team already managing outreach in the MENA region, Detour lacked the bandwidth to oversee campaigns targeting the U.S.
3. Efficient Multi-Region Targeting:
They needed a streamlined system to expand into new markets without diluting their efforts in existing ones.
Our Approach
How Unima helped them overcome their challenges.
We crafted a strategy to address Detour’s challenges and position them for success:
1. High-Quality, Relevant Lists:
Precise Audience Selection: Built a curated database of U.S.-based decision-makers most likely to benefit from Detour’s services.
Relevance Through Testing: Conducted rigorous testing of lists and messaging to ensure each contact aligned with their ideal customer profile.
2. Cold Outbound System Creation:
Scalable System Design: Developed a complete outbound system that allowed Detour to scale their efforts across multiple regions without conflicts.
Custom Messaging: Focused on value-driven, tailored messaging to make their saturated service offering stand out.
3. Time-Saving Automation:
Streamlined Campaign Management: Automated key processes, allowing Detour’s team to focus on delivering results for current clients.
Real-Time Analytics: Set up dashboards to monitor campaign performance and adjust strategies dynamically.
Results
The current outcome brought to them using Unima's system.
In a competitive market with a high barrier to entry, Detour achieved remarkable outcomes:
1. Secured Long-Term U.S. Clients:
Closed deals for web and visual design services with U.S.-based companies, validating their entry into the new market.
2. Efficient Multi-Region Operations:
Enabled Detour to run simultaneous outreach campaigns in MENA and the U.S. without overburdening their team.
3. Optimized Resource Allocation:
Freed up time and resources, allowing their team to focus on existing MENA clients while pursuing new opportunities in the U.S.
4. Proved Viability of Hard-to-Sell Services:
Demonstrated that even saturated services can succeed with precise targeting and value-driven outreach.
Get a full strategy before commiting full time with us. book Your Initial Data-Driven Growth Workshop With Us
During this call you'll meet with either Takuto or Saad 'Your Growth Consultant' to guide you through our system, how it works, and how we can tailor it to your business model, services and niche.