How We Helped an AirBnB Management Business generate 200 High Quality Leads Within 1 year without spending a dime on ads.
Within one 1 year, we helped La Conciergerie Rabat an AirBnB management and consulting firm located in France & Morocco generate on average 12 ~ 25 leads every month through without using ads
Company Size
Small (2-10 Employees)
Industry
DFY Management
Key Result
200 Qualified Leads Within 1 Year
Overview
The client's story and background.
La Conciergerie Rabat offers premium property management services, providing tailored solutions for property owners looking for a seamless, hands-off experience. They cater to high-net-worth individuals and investors who value discretion, reliability, and exceptional service.
After dominating the French market, La Conciergerie Rabat aimed to expand into Morocco, a promising market for their premium services. However, they wanted to maintain the exclusivity and high-quality image that defined their brand, making traditional advertising channels less appealing.
Their challenge was clear: penetrate a new market, acquire quality leads, and scale their operations—without compromising their unique positioning.
The Challenges
What the client was facing before working together.
1. Market Entry Discretion:
La Conciergerie Rabat operates in a niche, high-end market where exclusivity is a key selling point. They couldn’t risk diluting their image by using mass-marketing tactics like widespread ads that might expose their strategies to competitors or attract leads outside their target audience.
2. Low-Cost Acquisition with High LTV:
While their customer lifetime value (LTV) was significant, they didn’t see immediate returns. Clients needed to stay with them for at least six months before profitability kicked in, making low-cost lead acquisition critical to sustain long-term growth.
3. Scalable Lead Generation Without Ads:
Unlike traditional businesses that rely heavily on paid ads, La Conciergerie Rabat needed a solution that avoided ad spend but still delivered consistent, high-quality leads. They required a scalable system that could grow with them as they expanded in Morocco.
Our Approach
How Unima helped them overcome their challenges.
We crafted a customized lead generation strategy that leveraged cold email campaigns and Account-Based Outreach (ABO) to meet their specific goals:
1. Cold Email Campaigns:
Hyper-Personalized Messaging: Each email was carefully tailored to address the unique needs of high-net-worth property owners in Morocco. By highlighting La Conciergerie Rabat’s premium offerings, we ensured recipients saw the value in their services immediately.
Data-Driven Targeting: We analyzed market trends and identified segments most likely to benefit from their services, ensuring every email reached the right audience.
Testing and Optimization: By testing subject lines, content styles, and CTAs, we continuously refined the emails to maximize open and reply rates.
2. Account-Based Outreach (ABO):
Precision Targeting: Using enriched data, we built a list of potential clients that fit their ideal customer profile (ICP). This approach ensured we focused on high-value accounts likely to convert.
Multi-Touchpoint Engagement: The outreach didn’t stop with one email. We created sequences that engaged prospects across different touchpoints, keeping them warm and interested.
3. Cost-Effective Strategy:
No Ad Spend: By avoiding traditional ad channels, we eliminated unnecessary costs and focused on building relationships directly with potential clients.
Resource Efficiency: The strategy required minimal resources compared to running ad campaigns, ensuring La Conciergerie Rabat could reinvest savings into other areas of growth.
4. Ongoing Monitoring and Refinement:
We tracked every aspect of the campaigns, from open rates to replies and conversions. This allowed us to identify what worked and double down on the strategies that delivered the best results.
Results
The current outcome brought to them using Unima's system.
In just 12 months, La Conciergerie Rabat achieved:
1. Over 200 Qualified Leads:
We provided a steady flow of leads aligned with their premium offerings. Each lead met strict qualification criteria, ensuring high conversion potential.
2. Successful Market Entry:
La Conciergerie Rabat established a strong presence in the Moroccan market, gaining traction without compromising their brand’s exclusivity.
3. Cost-Efficient Growth:
By avoiding paid ads, we kept acquisition costs low, aligning with their need to optimize resources while waiting for long-term ROI from new clients.
4. Sustainable System:
The implemented system continued to deliver high-quality leads consistently, providing a scalable solution for ongoing growth.
Get a full strategy before commiting full time with us. book Your Initial Data-Driven Growth Workshop With Us
During this call you'll meet with either Takuto or Saad 'Your Growth Consultant' to guide you through our system, how it works, and how we can tailor it to your business model, services and niche.